Andrew McTigue
Professor Young
English Writing 1101
17 November 2016
Anderson, William. “Facts, Fiction, and the Fourth Estate: The ‘Washington Post’ and ‘Jimmy's World.”’ The American Journal of Economics and Sociology, Vol. 63, No. 5, Nov. 2004, pp. 965-986.
Within hours of news of the deaths of at least seven Americans due to Tylenol painkiller consumption in 1982, Tylenol manufacturer Johnson and Johnson ordered a total recall of all its products from supermarkets. As a result, the manufacturer was able to rebound its reputation as one of the most respectable corporations in the United States.
Li, Yuhao. “The Case
Analysis of the Scandal of Enron.” International Journal of Business and
Management, Vol. 5, No. 10, Oct. 2010, pp. 37-41.
Enron is one of the most
infamous examples of the company that faced the humiliating irony of destroying
its reputation by trying to keep one that is strong. The senior executives of the corporation
participated in accounting fraud as a way “to protect their reputations and
their compensation as the most successful executives in the U.S.” The gamble,
however, proved catastrophic, as executives became forced to file for the
largest bankruptcy any American had seen at that time.
Smith, Randall. “Wall
Street Mystery Features a Big Board Rival.” The Wall Street Journal, 16
December 1992. Web.
“Mr. Madoff is one of the masters of the
off-exchange "third market" and the bane of the New York Stock
Exchange. He has built a highly profitable securities firm, Bernard L. Madoff
Investment Securities, which siphons a huge volume of stock trades away from
the Big Board.”
“Mr. Madoff's firm can
execute trades so quickly and cheaply that it actually pays other brokerage
firms a penny a share to execute their customers' orders, profiting from the
spread between bid and asked prices that most stocks trade for.”
Twenty years later,
reports of a Ponzi scheme left the Madoff name to become synonymous with
narcissism, corruption and evil, especially in the world of business. One
decision in his career caused devastation to the reputation of his family and
his field.

